Bruce Swan

Bruce Swan

Bruce’s coaching style is inquisitive, kind, warm, thought provoking and challenges the status quo. His clients are Senior Executives and mid level leaders who wrestle with complex issues in various types of businesses. They are looking to increase their impact and gain lasting results.

Bruce coaches leaders to grow personally and professionally. His coaching is a powerful partnership where learning and growth, both personally and professionally are cultivated through curiosity and dedication. His clients deal with increasing demands, ever changing environments, ambiguity, and political influences which call for strong leadership. Bruce’s coaching holds leaders capable to navigate the course with a goal to move forward and succeed.

Bruce was raised on his family farm and graduated from a school where all eight grades were taught in one classroom. He then went onto achieve a Bachelor’s degree with honours in commerce and several subsequent diplomas and certifications.  With over forty years of Senior Executive Leadership experience as President and CEO, Bruce utilized the coach approach. He has operated his own business providing coaching and leadership consulting services for over fourteen years. .

Bruce considers himself a lifelong learner and infuses his coaching with this value. He believes that the journey of life is such that no one has arrived, it is a continual conversation with ever-present opportunities to learn when we listen.

What clients value in Bruce is his calming presence and ability to listen and hear where they are at without passing judgement on whatever the situation may be.

Email Bruce

Tidbits about Bruce
  1. Enjoys the outdoors, camping, cycling and hiking
  2. Enjoys washing antique cars with his grandchildren
  3. Is an avid antique car collector
  4. Has worked in all provinces except two and all territories except one
  5. Is passionate about seeing the impact of coaching in health care leadership and church leadership
  6. Enjoys travel in Canada seeing the beauty in the landscape and the diverseness of this vast dominion
  7. Enjoys driving his 1986 Mercedes in the summers with the top down
  8. Enjoys music and when he can plays piano and mostly gospel music
  9. Likes to tour around Kingston Ontario historical buildings
  10. Enjoys Old Montreal buildings and restaurants especially the creperie
  11. Likes to read books on leadership
  12. Is the youngest of ten children and enjoys getting together with his siblings once a year for a big family Christmas celebration
  13. Did part of his hospital training at the Kings Fund College in London England
  14. Built a home in 2017 on his family farm that was purchased March 1st, 1920
  15. Showed Holstein cows at the Ottawa Winter Fair
  16. Was a member of the 4 H Clubs in Ontario and raised Holstein show cows and grew wheat
  17. Loves to dance to country music and in his earlier days competed in square dance competitions
  18. Taught Adult Bible Study and enjoys learning and understanding individual’s spirituality
  19. Is a private, confidential leader who embraces change for the right reasons
  20. Enjoys eating seafood especially at Flipper’s in Ottawa
  21. Likes to study new recipes and try cooking them
Tools Bruce Uses


  • Leadership
  • Team
  • Individual for personal growth
  • Pastoral


Behavioural profiles:

  • Strength Deployment Inventory (SDI)

360° Feedback:

  • LEADS in a Caring Environment
  • Legacy Leadership


  • Coach Approach to Leadership utilizing the Excelerator Coaching Model and LEADS in a Caring Environment
  • Coach Approach to Facilitation
  • Team Coaching
  • Coach Training utilizing the Excelerator Coaching System
  • Building Coaching Cultures
  • Strength Deployment Inventory (SDI) which raises relationship awareness for team building
  • Coach Approach to Advocacy for Not for Profit Organizations

“I have enjoyed Bruce’s professionalism and abilities in helping me throughout our coaching sessions. Coaching assists in maintaining a sense of hope and calmness in my life. After meeting with him, a colleague who previously had been reluctant to use a coach became a convert and now has Bruce as his coach!”

Vicky – Executive Director

“I have known Bruce as a coach instructor and as a personal coach.  Bruce has amazing skills as an educator and as a coach.  He is insightful, intuitive, respectful, and empowering in his coach approach.  He is a man of integrity.  The value of Bruce’s coaching is immeasurable.  His coach approach invites the coachee not only to change, but to transformation.  I highly recommend Bruce Swan.”

John – Pastor St. Mark’s Catholic Church Alymer, Quebec

Work with Bruce