Toni Crow

Toni Crow

Toni coaches emerging and evolving leaders seeking to influence and navigate transitions, change, complexity, and their own transformations. She enjoys working with purpose-led people motivated to grow in a way that is true to their natural selves, tapping into their unique and authentic power.

Toni has diverse lived and work experience. As a child of the hippy era she approaches her coaching with creativity. Clients say she inspires trust and safety in her openness and compassion for the human dilemma, while also challenging them to think differently and to stretch their comfort zones.

Happily settled in East Vancouver, Canada with her husband and son, Toni values home, family, and friends, while also relishing travel, learning and new experiences.

Toni feels privileged to be able to coach impactful non-profit leaders in Africa. She is also a TED Fellows coach and volunteers with the Humanitarian Coaching Network (HCN). She loves that being a coach permits her to partner with people around the world and the ripple that can create as more of us become self-aware and purpose-led toward creating our worlds with intention, balance, fun, and meaningful impact, large or small.

Toni brings over 25 years’ of experience as a business analyst, project manager and leader. She speaks many industry and operational languages, based on a past role as due diligence researcher for companies seeking venture capital or IPO, and roles and contracts in: construction, high tech, financial services, manufacturing, natural resources, hospitality, the arts, communications, higher ed and HR, IT, finance, sales, PR, professional services, training development, tech support and R&D.

Today, Toni divides her time as an executive and leadership coach and as a Lean Black Belt consultant.

Tidbits About Me
  1. Our family lived in a very small Scottish village until I was 10.
  2. Happy place #1 – a leisurely summer evening dinner in the garden with people I love (and like).
  3. For my 40th birthday, I achieved certification as a Novice race car driver (bucket list!).
  4. My undergrad was in Sciences majoring in geography, particularly statistics and cartography.
  5. I can spend hours creating elaborate and very intricate line drawings.
  6. Happy place #2 – pottering in the garden.
  7. A gypsy once told me I would never have one profession or calling in my life.
  8. I was in an educational yoga film at age 10.
  9. My first career was in drafting and cartography.
  10. Happy place #3 – at the top of Seventh Heaven at Whistler Blackcomb (or any mountain) on a clear day.
  11. I wonder about the word “mindfulness”. My mind is often full. So, shouldn’t it be mind-less-full?
  12. We lived in an ashram in the Kootenays where my parents studied yoga and meditation.
  13. One of my fave contracts was as a technical illustrator in New Zealand.
  14. Happy place #4 – being at or on the ocean.
  15. My nickname used to be “bookworm”.
  16. I have lived in 20 homes, 10 towns, 5 countries, attended 6 public schools and 8 universities.
  17. I read tarot cards for fun (and used it to earn a bit of cash backpacking through Europe!).
  18. I’m gradually working on my master’s degree.
  19. Happy place #5 – Being fully present and curious about the human in front of me.
  20. I would like to write a book.
  21. I once spent 15 minutes watching a bee. I felt totally refreshed and at peace for hours afterwards.

Toni also has her own Coaching practice – check out her website

Tools Toni Uses
Assessments
Behavioural Profiles
  • Certified Positive Intelligence & Mental Fitness Coach and trainer
  • Lumina Learning Spark Coach (psychometrics)
  • Symbolon Reflection Specialist (methodology)
  • Supporting Lines High-Performance Index and High-Performance Leadership 360 (assessments)

In business, in life, exploring perspectives in what you are going through is always valuable. Our organization’s resilience and pivoting of the Covid-year was not enough. We needed fresh thinking. 

Toni was the right coach at the right time. She partnered with me, stretched me and caused me to look at things differently. 

In a few months, we were on track with critical governance issues as well as our fundraising strategy. 

If you are going through personal or life transition, if you need clarity and momentum, or leadership coaching, I unhesitatingly recommend Toni.

Daniel, Founder and Executive Director

Work with Toni

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